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Sunshine Week and Sunshine Campaign Toolkit

Published: January 25, 2005
Last Updated: March 20, 2008

Resources for Sunshine Week 2008
And the Sunshine Campaign

Below are myriad materials for use free during Sunshine Week, March 16-22, by any participant. Some resources are themed specifically to the Sunshine Campaign initiative. Others are the general Sunshine Week items offered each year, such as editorial cartoons, logos and opinion columns.

Jump to Sunshine Campaign Resources or Sunshine Week General Resources.




Sunshine Campaign Resources


Overview: The Sunshine Campaign

The Sunshine Week alliance has begun a yearlong Sunshine Campaign project to bring the discussion of open government issues to election campaigns from president to local city council. While the initiative expands the scope of Sunshine Week to cover the entire election season, there still will be myriad events, coverage and other activities during Sunshine Week 2008, March 16-22.

The Sunshine Campaign is designed to spur campaign conversation — and commitment — to open government during the presidential race and continuing on through to city council contests. Journalists, and anyone else with the opportunity, are encouraged to ask every candidate for public office to explain his or her positions on open government and Freedom of Information issues.

Read more.




Stars Shine in Sunshine Week Public Service Ads

Creative Coalition Members in Spots From RTNDF, ASNE and Knight Foundation

A series of broadcast and print public service ads featuring 13 actors, who are high-profile members of The Creative Coalition, speaking about the importance of open and accountable government has been produced for Sunshine Week, March 16-22, and can be used throughout the election season in conjunction with the Sunshine Campaign.

The PSAs were developed by the Radio-Television News Directors Association and Foundation, and the American Society of Newspaper Editors, in cooperation with The Creative Coalition, with support from the John S. and James L. Knight Foundation.

Appearing in the ads are Barry Bostwick, Connie Britton, Saffron Burrows, James Eckhouse, Louis Gossett Jr., Sharon Lawrence, Camryn Manheim, Izabella Miko, Andy Milder, Ron Rifkin, Richard Schiff, Judy Tenuta and Joan Van Ark.

The broadcast ads are being distributed by ABC, CNN, CBS, Fox, NBC, Telemundo and Univision to their affiliates. Information on how to download broadcast-quality versions of the television ads and the radio versions is on RTNDA's Sunshine Week Web page.

These PSAs join two sets of previously released Sunshine Campaign public service ads:

Television and radio spots in English and Spanish featuring a variety of people talking about their right to information

Print and Web ads in English and Spanish utilizing the Sunshine Campaign imagery and "spokesmammals" Ronnie and Donnie.

All of the public service ads may be used on television, on radio, in print or online by any Sunshine Week participant, but they may not be altered without permission.

More….




The Questions

In a memo urging people to ask candidates their views of Freedom of Information issues, ASNE Freedom of Information Committee co-chairs David Westphal and Pat Yack provide a list of suggested questions.

"At a time when world events have prompted strong pleas from some to expand secrecy in government, it is fundamental to the public interest to know where the candidates stand — just as we need to know their views on war and peace, jobs and the economy," Westphal and Yack wrote.

Read the memo and get the questions here.


The Survey

In October 2007, Sunshine Week sent a brief open government survey to the 16 Democrats and Republicans then in the race for the presidency. They were asked again to respond in December.

Only two candidates, John Edwards and Bill Richardson responded.

The complete survey is online here. Also posted are Edwards' reply and Richardson's answers.




Sunshine Campaign Brochure

A full-color tri-fold brochure about Sunshine Week 2008: The Sunshine Campaign can now be downloaded. The two sides should be printed back-to-back and then the page folded into thirds, with the campaign button ending up as the cover and the Sunshine Week and Sunshine Campaign pages facing each other.

Thousands of the brochures are being distributed along the 20,000-mile trek of the Project Vote Smart Purple Bus Tour, which is bringing live, interactive demonstrations of the online Voter's Self Defense System to communities across the nation. The Voter's Self Defense System provides online access to information on more than 40,000 candidates at all levels of government. Project Vote Smart also has worked with Sunshine Week to include questions about open government issues in its candidate surveys.

The brochures may be used by any participant in conjunction with Sunshine Week activities. They may not be altered or edited without express permission from Sunshine Week. Brochure artwork was created for Sunshine Week by EMacDesign.com.

Side 1

Side 2

Pulse aquí para español.







What the Candidates Are Saying

In October 2007, the then-16 major-party candidates were asked to complete a brief Sunshine Week survey on open government. Only New Mexico Gov. Bill Richardson and former South Carolina Sen. John Edwards responded, and only Richardson answered all the questions.

The remaining four leading major party candidates were re-surveyed following Super Tuesday in February. To date, none has replied.

With the help of an indefatigable team of researchers, we have collected articles, speech and debate transcripts and other records that give some insight into the presidential candidates' thoughts on access to government information. We have distilled them into brief overviews with links to the source material.

Read more ....




Project Vote Smart Database Tracks Every Candidate

Sunshine Week partner Project Vote Smart offers a comprehensive, searchable online database of information about every candidate for office, from president to local city administrations. In addition to its online resources, Project Vote Smart's specially equipped bus is touring the country introducing people to the Voters Self Defense System. For more information, or to access its candidate resources, visit the Project Vote Smart Web site.




Join the Cause, Become a Fan

The Sunshine campaign is now a Facebook Cause and has its own Facebook Page.

Join the Cause to show your support and even make a donation for Sunshine Week and the Sunshine Campaign. You also can become a "fan" of Sunshine Week and the Sunshine Campaign through the main page.

Either way, displaying your support for open government will help spread the word about this important issue to your Facebook friends and throughout the network.




Get the Goods

Whether you support open government or just think Ronnie and Donnie are cute — or maybe even a little of both — you now can get exclusive Sunshine Week and Sunshine Campaign merchandise from our online store at CafePress.com.

Traditional Sunshine Week logo merchandise is available in our main shop, and we've created two others. One features the Sunshine Campaign "spokesmammals" Ronnie & Donnie on T-shirts, sweatshirts, caps, mugs, clocks, notepads and more. The other utilizes the Vote for Sunshine campaign button imagery on similar items, including actual campaign-style buttons.

Any organization interested in co-branding products with its logo and the Sunshine Week merchandise should contact Sunshine Week Coordinator Debra Gersh Hernandez.




Sunshine Week 2008: General Resources


Sunshine Week and Your Right to Know Logos

Sunshine Week logos are available in color and black-and-white jpgs, in horizontal and vertical layouts. The logos may be used in any Sunshine Week-related materials, including but certainly not limited to news coverage, commentary, Web sites, posters, fliers and educational materials. This logo may be used during, in advance promotion for, and/or in relation to Sunshine Week, March 11-17, 2007.Click here for downloadable images in English and Spanish.

In addition, the Sunshine Week icon has been adapted into the Your Right to Know logo, which is available for use all year with open government/FOI reporting, events and other related initiatives. Download that logo here.




Informational Graphics from McClatchy-Tribune

McClatchy-Tribune Graphics has prepared seven informational graphics on Freedom of Information and open government issues, which it is making available at no charge to clients and non-clients during Sunshine Week.

The graphics are available directly from the McClatchy-Tribune Graphics Web site.




Editorial Cartoons for Sunshine Week

Association of American Editorial Cartoonists

Members of the Association of American Editorial Cartoonists have donated editorial cartoons for use during Sunshine Week. Additional cartoons will be posted as they are received, so be sure to check back for updates.

The cartoons may be used by any participant free of charge in the context of his/her Sunshine Week coverage and/or activities. Please note and respect, however, that any other use or reproduction without the express consent of the artist is absolutely prohibited.

Find the cartoons here.


Union of Concerned Scientists

Selected winning cartoons from the Union of Concerned Scientists' annual calendar competition are available for use by Sunshine Week Participants. The cartoons focus on the preserving scientific integrity and fighting government interference.

The cartoons may be used by any participant only in the context of his/her Sunshine Week coverage and/or activities. Please note and respect, however, that any other use or reproduction without the express consent of the artist is absolutely prohibited. Find the cartoons here.




Sunshine Week 2008 Opinion Columns

The following opinion columns and author photos may be used by any participant free of charge during Sunshine Week, March 16-22. Columns will be posted continuously as Sunshine Week nears.


"Let the Sunshine In," by Sen. Mary L. Landrieu (D-La.): A Freedom of Information Act request by CBS News uncovered the Federal Emergency Management Agency’s prior knowledge of toxic levels of formaldehyde in trailers provided to nearly 150,000 hurricane-affected families. An earlier FOIA request revealed how the Bush administration turned away a billion dollars of international assistance. Thousands of e-mails illustrating the federal bureaucracy’s incompetence in the days following the catastrophe only came to light after journalists engaged FOIA’s requirements. But such FOIA requests are met far too infrequently. Flawed decision-making is too often shrouded by an apparent philosophy that “what the public doesn’t know can’t hurt us.” More….

*****

"A Ray of Hope on the Horizon For FOIA," by Sen. Patrick Leahy (D-Vt.) and Sen. John Cornyn, (R-Texas): As the recent legislative success with the OPEN Government Act shows us, open government is not a Democratic issue or a Republican issue. It is an American value and a virtue that all Americans can embrace. Sunshine Week gives us the chance to celebrate our successes, and evaluate the challenges that lie ahead as we work to further strengthen laws to protect the public’s right to know. To hold our government truly accountable, we must shine light on the decisions being made in the name of the American people. With the first major reforms to FOIA in more than a decade now under its belt, Congress must do everything within its power to continue to make sure that one of our most important open government laws is fully and faithfully enforced, so that we can let the sun shine on the most important actions of our government. More ….

*****

"A Reporters' Shield Law: The Public's Right to Know Hangs in the Balance," by Rep. Rick Boucher (D-Va.) and Rep. Mike Pence (R-Ind.): Action is needed to protect the promise of confidentiality between reporters and their sources from this unprecedented series of federal government challenges. The public's right to know hangs in the balance because if the identity of sources is not protected, many matters of public importance will not become known. Public corruption and corporate misdeeds will go uncorrected. More ….

*****

"Open Government is Good Government," By Gov. Charlie Crist, (R-Fla.): Sunshine Week celebrates the people's right to access the records and proceedings of their government and continue a centuries-old tradition of public access in America. Some might say that the need to safeguard the public's right to be informed about their government is no longer as important today as it was to Madison and his contemporaries. I would argue that the mandate of government agencies to be stewards of the public trust has not changed. In fact, the standard may be higher. More….

*****

"The Next President Should Open Up the Bush Administration's Record," By Steven Aftergood, director, Project on Government Secrecy, Federation of American Scientists, Washington: The next president will have the authority to declassify and disclose any and all records that reflect the activities of executive branch agencies. Although internal White House records that document the activities of the outgoing president and his personal advisers will be exempt from disclosure for a dozen years or so, every Bush administration decision that was actually translated into policy will have left a documentary trail in one or more of the agencies, and all such records could be disclosed at the discretion of the next president. More….

*****

"El Derecho de Acceso a la Información, la Provisión de Servicios Públicos y el Pleno Goce de los Derechos Econónicos, Sociales y Culturales " por Article XIX: El derecho de información es un derecho fundamental reconocido en el Artículo 19 de la Declaración Universal de Derechos Humanos; es considerado como un componente esencial de la libertad de expresión y es además un derecho facultativo para la exigencia y el pleno goce de otros derechos humanos, tales como los derechos económicos, sociales y culturales (DESC). Más….

*****

"Access to Judicial Information: International Trends," by Eduardo Bertoni, director, Due Process of Law Foundation, Washington: Since 2002, countries in Latin America enacted a wave of freedom of information (FOI) laws. Although, there were some existing national laws that attempted to promote greater transparency, it was not until the beginning of this century that a more concerted effort was made throughout the hemisphere to make information available to the public. More….

*****

"Questioning the Government is Not Unpatriotic," by Chris Fetterman, student, Bloomsburg University: On Dec. 16, 2005, The New York Times published an article which shed light on the Bush administration’s warrantless wiretapping program. Immediately following the publication, there were numerous outcries from political pundits on both sides of the spectrum. More….

*****

"Government Secrecy: Myths vs. Reality," by Robert J. Freeman, executive director, New York State Committee on Open Government, Albany: Remember: When you hear or read statements from a government officials indicating that the matter can’t be disclosed because it's a personnel matter, it's in litigation, it's under investigation, or because it's confidential, often what they're really saying is that they don't want to disclose, even though they can or, in some circumstances, they must. More….

*****

"El Habeas Data en México," por Dra. Myrna Elia García Barrera, Directora Técnica de la Comisión de Acceso a la Información Pública del Estado de Nuevo León: El Habeas Data es una de las garantías constitucionales más modernas, aunque se le denomine mitad en latín y mitad en inglés. Su nombre se ha tomado parcialmente del antiguo instituto del Habeas Corpus, y su primer vocablo significa "conserva o guarda tu…" y el segundo proviene del inglés "data," sustantivo plural que significa "información o datos." En síntesis, en una traducción literal sería "conserva o guarda tus datos." Más….

*****

" Afectación a la Intimidad por la Recopilación de Información en Bancos o Bases de Datos," por Dra. Myrna Elia García Barrera, Directora Técnica de la Comisión de Acceso a la Información Pública del Estado de Nuevo León: La intimidad, entendida como una esfera del individuo en la que éste puede desenvolverse sin sufrir injerencia de ninguna especie, es un derecho personalísimo que ha evolucionado a través del tiempo; ahora en esta nueva sociedad informacional, el derecho a la intimidad protege una zona espiritual íntima, o sea, un reducto personal y privado frente a posibles agresiones exteriores y frente al conocimiento de los demás, y debe ser garantizado por un poder jurídico sobre la información relativa a una persona o a su familia, imponiendo a terceros y a los propios poderes públicos la obligación de que dichas personas manifiesten su voluntad de no dar a conocer dicha información o, mejor dicho, prohibiendo la difusión de una información no consentida. Más….

*****

"Campus Crime Information is Vital to Keeping Students Safe," by Adam Goldstein, attorney advocate, Student Press Law Center, Arlington, Va.: Universities receiving federal funding are presented with a fine line to walk when it comes to opening and providing their records. On the one hand, colleges have a mandate to protect student privacy; on the other hand, campus crime information must be made available to the student body. There is little room for error between these two obligations, because both are designed to protect the safety of students. More….

*****

"The Light at the End of the Tunnel: the Outlook for FOI," by Jane E. Kirtley, Silha Professor of Media Ethics and Law, School of Journalism and Mass Communication, University of Minnesota: Right or wrong, for better or worse, the tenure of this administration is coming to an end. Later this year, a national election will determine who will decide the future of FOI. Those who care about open government are hoping that the candidates will commit themselves to an agenda that will reject the directives, policies, and practices that have turned the executive branch into a virtual bunker of impenetrable secrecy, and reopen it to public scrutiny. It is always risky to speculate about how a particular candidate will address these issues once he or she is in office. On the hustings, no candidate is against open government. Words like “accountability” and “transparency” may pepper their speeches. And, as they utter them, they may even believe them. More….

*****

"The Founding Fathers' Papers: The Ultimate National Treasure," By David McCullough, presidential historian and author: The value of the Papers of Founding Fathers goes far beyond their scholarly importance, immense as that is. These papers are American scripture. They are our political faith, the free and open exchange of ideas, the often brilliant expressions of some of the most fertile minds, the greatest statesmen, patriots, and seers in our history. No one body of private and public correspondence, official papers and pronouncements, tell us more about that founding time, or more about who we are and what we hold dear. More….

*****

"Public Inspection and Information Transparency: A Task for Only a Few," by Paulo Rebêlo, political reporter, Diario de Pernambuco, Brazil: The recent accusations in Brazil about corporate credit cards, being used to pay private and sometime unknown expenses of government officials and employees, including ministers and the president itself, reassured not only the legacy of a tiny transparency in the public budget, but, more than that, the hardness to access public information nationwide. More….

*****

"The Founding Fathers' Papers: Ensuring Public Access to our National Treasurers," by Rebecca W. Rimel, president and CEO, The Pew Charitable Trusts, Philadelphia: The Founding Fathers' correspondence and other documents are an invaluable record of what happened during the seminal decades of our nation…. Indeed, completing the effort to publish the writings of the Founding Fathers and ensuring that they are made readily available to every American — and people around the world — are vital to understanding our past and to navigating our future. More….

*****

"Freedom of Information: From Millions to Billions," by Alasdair Roberts, author and professor of public administration, Maxwell School, Syracuse University: Since 2001, almost 30 other countries have adopted U.S.-style Freedom of Information laws, which provide citizens with a right to government documents. Among the most recent adopters are the two most populous countries on earth: India and China. The right to information, once known only to the millions living in wealthy democracies, is being extended to billions of the world's poor. More ….




Society of Professional Journalists
Offers Sunshine Week Ideas, Resources

The Society of Professional Journalists has produced special Sunshine Week Web pages offering ideas and resources for use by SPJ chapters specifically, in the classroom or by newsrooms in general. The guide offers ideas for coverage, a list of experts and sources, links to relevant reports and studies, curriculum ideas and classroom guides, and other tools to help anyone — not just SPJ members — celebrate Sunshine Week. It's online here.

"It's our duty as journalists, and a key mission for SPJ, to shine a light into the dark recesses of government secrecy," the site explains.




"Muckraker's" Tool Shed

To mark Sunshine Week, the Santa Fe (N.M.) Reporter has released a new version of MuckrakersGuide.com, an online "tool shed" for reporters and others to access links and resources for getting public records.

Home to more than 200 links to databases and search engines, Muckraker'sGuide.com expects to continue its expansion with feedback from users.

Santa Fe Reporter writer Dave Maass explained the guide and how to use it in a recent article, "The Paperless Chase".




Bright Ideas for Sunshine Week 2007

The new edition of "Bright Ideas for Sunshine Week," the annual collection of examples from the prior Sunshine Week, is now online.

The collection from Sunshine Week 2006 features a variety of news and opinion from print, broadcast and online outlets, photos from events, creative graphic presentations, examples of student work and, new to this edition, The Big Picture, which shows how several newspapers incorporated Sunshine Week into print and online packages.

In addition to showcasing the myriad ways open government was celebrated in 2006, Bright Ideas is designed to be a source of ideas for participation in Sunshine Week 2007, March 11-17.

Also online: "Bright Ideas for Sunshine Week 2006."




Previous Sunshine Week Print Ads

Get 2008 Sunshine Campaign ads here.

English and Spanish language versions of the basic Sunshine Week ad may be used throughout the Sunshine Campaign. The ads are based on an original Sunshine Week graphic by the The Telegraph in Nashua, N.H.

Ads in both languages are available in color and black-and-white, and in versions that can stand alone or incorporate your publication's name. Click here to get the ads in English. Vaya aquí para el español.

Also still available for use are the smaller, generic Sunshine Week ads that can be used as graphics or fillers throughout a newspaper or other publication. To get the ads, click here.




Previous Sunshine Week Radio and TV PSAs

The Radio-Television News Directors Foundation has prepared 30-second public service announcements in English and Spanish featuring citizens, who speak about the importance of open government, with time for a local anchor to open and close the announcement.

Information on dubs of the television ads and downloadable radio ads are on the RTNDF Web site. The ads also are available to post on any participant's Web site using the files below. (QuickTime player required.)

Public Comment, English
Television
Radio

Public Comment, Spanish
Television
Radio




Working Together to Market Sunshine Week

Atlanta Journal-Constitution Communications Director Mary Dugenske offers insight into how newspaper marketing departments can help editors to "foster awareness and appreciation of the need for open government and freedom of information, as well as build readership for the newspaper’s Sunshine Week stories." Read more here.




Bibliography

David Shedden, library director for the Poynter Institute in St. Petersburg, has developed a comprehensive Freedom of Information-First Amendment bibliography that includes links to relevant sites and articles, as well as a list of books on the subject. The bibliography is available online at the Poynter Institute Web site.